Florence (Firenze), the cradle of the Renaissance is enchanting, romantic and absolutely irresistible. Not many small cities around the world can pride themselves on such extraordinary art and architectural masterpieces at every turn. Part of its charm is the urban structure which has barely changed since the Renaissance. Just strolling through its cobbled streets is a cinematic experience that treats you to the views of candle-lit chapels, frescoed churches, marble basilicas, pompous palazzos, bustling piazzas, and top art museums. Unsurprisingly, the city enjoys incredible popularity among travelers all over the world.
Each of the attractions has an assigned meeting point where you should collect your physical ticket and receive personal assistance from one of our representatives who will escort you to the correct entrance. Please, do not use VisitPass cards to enter the sites
Before you leave the office please ensure you have selected itinerary for each activity included in your pass
Each meeting point offers free WiFi, resting area and restroom access
Ensure your smartphone is charged to use the POP Guide during your tours
In order to listen to the audio guide it is required you to have a smartphone or a tablet
Florence Gold VisitPass helps you save money as well as time; A tiny Florence card that unlocks doors to a whole lot of big experiences. The main perks include:
As it might be quite evident from Florence’s looks, the city has quite a storied history. It has it all: war, romance, art, science, wealth, simplicity, politics, intrigues and great wine and food!
There is still a bit of controversy about who founded Florence. However, the most believed story tells that was Julius Caesar who founded Florentia around 59 BC. It was to be a resting place for retired soldiers as well as strategic garrison guarding the narrowest crossing on the Arno river. This gave Caesar control over the main trade route linking Rome to northern Italy and France.
After the fall of the Roman Empire, Florence underwent a slightly unstable period changing hands from ruler to ruler. Its most prosperous period came around in the 11th century when it became a self-governed city-state. The 15th century made Florence the center of art, innovation, and banking with the Medici family playing the key role in politics, finance as well as arts. For 300 years the arts and sciences flourished in the city attracting more and more talent.
After the Medici dynasty died out, Florence passed under Austrian rule which, luckily, preserved its cultural and artistic wealth. In fact, it was during this time that many of the galleries and palaces opened their doors as museums.
Get your hands on a Florence city pass and don’t miss a thing on your quest for Florentine secrets. Florence Gold VisitPass is your perfect travel companion!