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Welcome to Florence

Florence hides in a valley, stretching on the banks of Arno River. It’s one of the most imposing cities in Northern Italy and one of the most beautiful ones in Europe. It will never leave you short of interesting things to do in Florence while visiting. Wherever you look, the city boasts ancient relics, architectural works of genius, and incredible pieces by the celebrated masters of Humanism and Renaissance. Julius Caesar himself founded Florence in 59BC. In fact, he designed this settlement as a haven for his military veterans. Perhaps it was just a coincidence, but Caesar gave the town the name Florentia (meaning “flourishing”). And flourish it did! To be honest, the city grew incredibly fast. Why? It sat on a fertile land as well as the main travel route connecting northern Italy with Rome. 

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Top Experiences in Florence


What makes Florence special

Visit Museums and Galleries

Plunging into an exploration of Florentine museums is one of the best things to do in Florence and explore the soul of the city. They come in all shapes and sizes and whatever the content, they don’t fail to impress. In particular, the Uffizi and Accademia Galleries are no secrets to its visitors. Despite being “too touristy,” these classics shouldn’t miss on your itinerary. However, there are many more museums to explore beyond the two obvious choices such as the Bargello Museum full of sculptures; Palazzo Davanzati with a glimpse into the quotidian life of Florentine rich or the San Lorenzo church and Medici Chapel!  Let's go

Climb the Duomo & Bell Tower

The dome is by far the most known part of the Florence’s Cathedral of Saint Mary of the Flower as well as one of the top sites in Florence. If 463 steps and tight spaces don’t discourage you, clamber up inside to enjoy a great view of the city from the dome lantern at the very top. The climb allows you to peek into the internal structure of the dome and reveals its architectural genius. Alternatively, take the elevator up Giotto’s Campanile (bell tower). It provides a spectacular, close-up view of the Duomo. When in doubt about what to do in Florence in a day, Duomo is the answer! Don’t forget to reserve the fast-track access! Let's go

Rent a Bicycle

One of the best ways to explore Florence is to hop on a bike and ride down the narrow lanes and crooked streets that wind through some of its picturesque neighborhoods. Since traffic in Florence city center is strictly regulated, it’s incredibly cycle-friendly! Hence, in one afternoon, you can gain an excellent overview what to visit in Florence. You can either rent a bike from one of the many rental stands or go on a guided bike tour. But, if you don’t want to spend time checking a map or prefer to have a bit of info about what you see, sign up for one of the fun and exciting bike tours in Florence! You are in for a great deal of fun. Let's go

Go on a Gelato Crawl

You’re in the birthplace of Gelato! What do you mean you need ideas for what to do in Florence! Here, the creamy confection reigns supreme. And, in the city center, you can hardly move without falling over into a place that’s serving it up in cones or cups. Why not head out on a self-guided gelato tour? You can sample your way through some of the best in the city. Or, if you want some guidance, look into gelato tours, there are heaps of them. Once you’ve had your fill, consider trying your hand at making the stuff yourself. Gelato classes will introduce you to the basics of whipping up a batch yourself.  Let's go

Taste Away at San Lorenzo Market

Coming to Tuscany without devoting a respectable amount of your time to appreciating its cuisine is a crime against… your taste buds! San Lorenzo market offers you an excellent opportunity to unleash your cravings. So, whether you’re looking for a simple pastime, local ingredients or a meal this is the place to be. The market sits in a two-story building. On ground floor fishmongers, butchers, fruit and vegetable vendors and specialty shops offer local produce. The second floor, on the other hand, serves as a Gourmet food court divided into twelve individual sections, each fully dedicated to a single Italian specialty.  Let's go

Experience Wine

Florence is the capital of Tuscany, a region boasting with rolling hills embroidered with green vineyards and rich, sumptuous wines. Hence, if you are wondering what to do in Florence besides admiring art and history, wine is the answer. There are several different ways you go about getting to know local wine. You can take part in a decadent wine tasting experience in one of Florence’s traditional wine shops or bars; Follow the wine trails around the regions, or visit an authentic winery or estate surrounded vineyards which will not only introduce you to the flavors but also to the intricacies of the winemaking process. Let's go

Things to do in Florence

Florence hides in a valley, stretching on the banks of Arno River. It’s one of the most imposing cities in Northern Italy and one of the most beautiful ones in Europe. It will never leave you short of interesting things to do in Florence while visiting. Wherever you look, the city boasts ancient relics, architectural works of genius, and incredible pieces by the celebrated masters of Humanism and Renaissance. Julius Caesar himself founded Florence in 59BC. In fact, he designed this settlement as a haven for his military veterans. Perhaps it was just a coincidence, but Caesar gave the town the name Florentia (meaning “flourishing”). And flourish it did! To be honest, the city grew incredibly fast. Why? It sat on a fertile land as well as the main travel route connecting northern Italy with Rome. 

In a few short centuries, a small Roman settlement became a busy commercial center. However, the 10th century is when things really started to happen for Florence. The city was on a straight upward trajectory to success, opening its doors to artistic activities. For instance, in 1252, minted its own gold currency (florin). Eventually, it became a powerful banking center with Florentine banks all over Europe. The puppet master behind it all was the Medici banking family whose members were also passionate patrons of art.

 
 
Perhaps now you are starting to see why so much art “happened” within the city borders. The economic growth attracted a wave of immigrants and with the international influences. It also made the rich richer and happy to support artistic ventures. Many of the most important artists and scientists of the era came to Florence to create their most complex masterpieces.
 
 
Nowadays, Florence is a hive of historical and artistic importance. Travelers know and love the city for its many works of art and appealing quaint ambiance. The answer to the question on what to see in Florence has hundreds of answers. And all of them are interesting! Nonetheless, the city still thrives as a banking center. It’s both tourism and finance that fuel its economic growth in the fast-moving modern world. All in all, Florence is charming, romantic, mysterious, and ready to seduce all your senses! Scroll through the page for suggestions on what to do in Florence.

Top Tour in Florence

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