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Hot air balloon flying over Ponte Vecchio over Arno river in Florence, Italy

Top Experiences in Italy

Hot air balloon flying over Ponte Vecchio over Arno river in Florence, Italy

Discover Italy

Located in the south of central Europe, Italy is a nature’s masterpiece boasting uncanny diversity. From the Alpine peaks and glacial lakes in the north... through lagunes and rolling hills in its heart... to sandy beaches, fiery craters, and turquoise caves in the south… you will never run out of things to do in Italy! This inconspicuous country sitting on a boot-shaped peninsula is also home to the moral and intellectual faculties of human civilization. Philosophy, literature, music, religion, sciences, and gastronomy have flourished within Italian borders for centuries. Having been the epicenter of the Roman Empire and cradle of Renaissance, Italy will dazzle you to the frescoes in the Sistine Chapel, Michelangelo’s David, and Da Vinci’s The Last Supper. 

Our favourite things about Italy

Wine
01

Wine

No nation is defined by its wine, like Italy. In fact, it’s an unspoken truth that in Italy, wine is food and cannot miss on a dinner table any more than a fork or a knife. Today, Italy is the largest wine producer of wine by volume with over one million vineyards under cultivation scattered around the country and grapes are grown almost in all its regions. 


Cuisine
02

Cuisine

It’s virtually impossible to overestimate the way Italians feel about food. Every region has its own spin on national cuisine, united mainly by the simplicity of the dishes and use of fresh ingredients cooked with love. It’s not at all surprising, UNESCO recognized the renown Mediterranean Diet as Intangible Cultural Heritage of Humanity.

Fashion
03

Fashion

For Italians, fashion is not just about the clothes but also the attitude - attitude of sophistication. The roots of Italian fashion reach all the way back to the 14th-century Florence. It was the elite families of the period such as the Medici who began to bound display and appearance with their identity. Today, Milan is the epicenter of fashion.

The Islands
04

The Islands

Italy extends beyond the mainland, out into the sea. From Sardinia to Sicily, Ponza to Elba, the Italian boot that juts out into the Mediterranean boasts some of the most beautiful islands in the whole world. The islands of Italy are beautiful little treasures and the best of what to do in Italy treating visitors to a plethora of water activities. 

Italian Alps
05

Italian Alps

If you love the outdoors you mustn't miss out on an exploration of the awe-inspiring Italian Alpine landscape. From Piedmont, Aosta Valley, Lombardy to Trentino-South Tyrol, Veneto and Friuli Venezia Giulia, there are plenty of opportunities for outdoor sports and activities year round. Summer or winter, the choice of activities is endless.

Culture Experiences in Italy


From the Blog

Eat your way through Italy! Our Italian Food by Region Guide (Part 1)
11 MIN READ

Eat your way through Italy! Our Italian Food by Region Guide (Part 1)

Palio Horse Race: What's so Wild about Italy's Most Insane Festival?
14 MIN READ

Palio Horse Race: What's so Wild about Italy's Most Insane Festival?

The Art of Aperitivo: Embracing Italy’s Social Dining Solo
4 MIN READ

The Art of Aperitivo: Embracing Italy’s Social Dining Solo

Top 15 Romantic Places in Italy: Eco-Friendly Escapes
14 MIN READ

Top 15 Romantic Places in Italy: Eco-Friendly Escapes

Your Complete Guide to Visiting Italy in Winter: Best Places, Weather & Things to Do
9 MIN READ

Your Complete Guide to Visiting Italy in Winter: Best Places, Weather & Things to Do

Christmas in Tuscany: Best Christmas Markets
8 MIN READ

Christmas in Tuscany: Best Christmas Markets

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